Hard to believe – but InWear was born out of the Copenhagen nightclub scene. In ’69, Niels Martinsen was 18 years old and just wanted to live his life to the fullest, listen to great music, love his girl and be with his friends. So he started a nightclub in Copenhagen. He asked his girlfriend, a designer, “Why don’t you make some cool outfits for the girls on the dance floor?” And that’s how InWear was born.
“It’s funny how an impulse in your youth can turn into something so big. It’s no wonder, really, that music, people, and fashion are still at the core of everything we do.” – Niels Martinsen. Founder of InWear