Their  story begins with Founder and Creative Director Ilan Elfassy. Having always wanted to start his own fashion label, in 2004 his dream became a reality with the creation of SOIA & KYO. His focus on luxurious fabrics, refined construction, effortless wear and versatile styling made SOIA & KYO a global brand, with collections that have expanded online, throughout North America and beyond. Today, SOIA & KYO’s aesthetic of “beauty is found in simplicity” has led to outerwear that caters to all product categories 12 months out of the year, making it an accessible brand for everyone.

As a hint of cool crispness begins to touch the air, SOIA & KYO heads for wine country to find inspiration for its fall and winter 2018. The lush vineyards of Sonoma are laden with rich elements, all ready to wrap you in a beautiful bounty of colours, textures and silhouettes.