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This Premium denim line started right here in Vancouver, but it’s loved all over the world by denim enthusiasts. We love it for the fit, pocket placement and for putting our city on the denim map!

Photos are shown for fit, not necessarily for wash.



Founder, designer, and president Jason Trotzuk strategically takes his insights from concept to creation when designing FIDELITY. A denim lover at heart, Trotzuk combines his love for fashion, rock n’ roll, and classic American blue jeans, and applies it toward his passion, denim design.

FidelityTrotzuk, who stills calls Vancouver home, even when constantly traveling and working with clients in NYC, LA, Montreal, and Toronto, has known for a long time that he was destined to be a denim designer. His perfect pocket design and strong ethics for production (every pair is made in North America) has carved Fidelity a place as one of the top denim brands on the market.

“I strive to generate happiness and confidence in all those who create, sell or wear Fidelity.” – Jason Trotzuk

AG | Mavi Gold | Denim Care